Wednesday, February 11, 2009

Equipment Sponsorship for Players-It’s About Relationships



According to Golf Digest, Tiger Woods made $769,440,709 from 1996 to 2007, and the magazine predicts that by 2010, Woods will become the world's first athlete to pass one billion dollars in earnings. The interesting fact is that Tiger earned at least USD100M a year without swinging any golf club thru endorsement.



According to players agent, better known golfers can easily get endorsement worth USD300,000.00 to USD500,000.00 a year from equipment manufacturer and other commercial business. even unknown golfers can sign for endorsement money that ranges from USD150,000.00 to USD200,000.00 a year.



So, why do golf equipment companies pay these high sum of money to so many touring pros? Very simple: Tour validation is extremely important in selling golfing stuff. If Tiger Woods or any other pros use it, for sure amateurs want to use it.


To prove it, CNBC estimate that Nike had lost $65 million to $75 million worth of lost exposure for the rest of the year while Tiger Woods' knee recovers. The sport Economist estimates at least $50 million, not just to Nike but also in lost gate receipts for events and advertising revenue

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